Wednesday, January 23, 2013

WTF Ads: Lanolin Lift!

Every once in a while, I come across an ad that makes me stop and think "Wtf am I seeing?" (Okay, so that happens a lot more often than "every once in a while.")

This ad for Helene Curtis lanolin shampoo is just such an ad. At first glance, it doesn't seem that weird. Okay, I lied. At first glance, it's still weird and the more you look at it, the weirder and more terrifying it becomes.

Hi! I'm going to murder you in your sleep!

From what I gather, when someone opens this shampoo, a disembodied head springs out, screaming "Give your hair a lanolin lift!" as it jiggles back and forth on its spring. The head is frozen in an uncanny mask of forced cheer, eyes glazed and long dead. There's nothing inside that head, only sorcery.

Also, those disembodied heads have to come from somewhere. You can't just go down to the corner store and buy a disembodied head (believe me, I've tried). So where is Helene Curtis getting these heads? Are they from people who returned the shampoo in dissatisfaction? Is it somewhere in the fine print that users must undergo decapitation in the name of lanolin? Where is the FDA on this? And why doesn't this head's hair look as twinkly as the ad promises?

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